
Merck Foundation works together with African First Ladies, who are the Ambassadors of "Merck Foundation More Than a Mother", through Merck Foundation First Ladies Initiative (MFFLI). Through this platform, Merck Foundation together with First Ladies ensures continuous improvement and exchange variable aspects of different cultures in order to localize and/or standardize specific messages that can raise awareness and create a culture shift across Africa with regard to the below objectives:
Over the past 11 years, more than 33 First Ladies have partnered with Merck Foundation to lead and execute the initiatives in their respective countries as "Merck Foundation More Than a Mother" Ambassadors.
The Ambassadors of "Merck Foundation More Than a Mother" have their own social media campaigns for their respective countries.